Intelligence Node · AI-09
Weekly AI Briefing
Outlet attrition is creeping up as competing jewellers open in the Klang Valley — frontline retention is the key lever.
Group headcount sits at 1,184 across 80 outlets, HQ, and the central workshop in Shah Alam. Voluntary attrition for outlet sales advisors has climbed to 16.8%, with mid-tenure staff leaving for two new competing chains in Mid Valley and IOI Putrajaya.
Salary benchmarking shows our outlet commission band trails market by 7%. A targeted commission lift plus accelerated Goldsmith Apprentice intake should stabilise the floor before Deepavali peak.
Sources · Internal ERP + Bloomberg + AI scrape