Intelligence Node · AI-09
Weekly AI Briefing
Bridal and Deepavali campaigns are pulling in qualified walk-ins — but TikTok is now outperforming Meta on cost per visit.
Group blended cost per outlet visit fell to RM 18 as TikTok Shop livestreams and bridal influencer drops took share from Meta. Brand search for 'Goldie 916' and 'Goldie bridal' is up 34% per AI scrape, suggesting demand is healthy and well ahead of Deepavali.
Reallocating RM 420k from underperforming display into TikTok bridal and Ar-Rahnu awareness in the Northern Region should pull cost per visit further while protecting share against new entrants.
Sources · Internal ERP + Bloomberg + AI scrape